CASE STUDY: SYNTHFLOW AI AT CADENSOFT
ACCELERATING LEAD CONVERSION WITH SYNTHFLOW AI AT CADENSOFT
SYNTHFLOW AI AT CADENSOFT.
Cadensoft deployed a fully automated sales engagement workflow powered by Synthflow, an agentic AI platform, tightly integrated with Salesforce CRM. The automation solution was designed to immediately engage leads from Meta Ads and shepherd them through a multi-touch engagement process with minimal human intervention.
The Challenge
Cadensoft runs targeted Meta Ads campaigns to attract real estate wholesalers interested in automating lead generation. However, the sales team struggled to scale human outreach quickly enough to engage high-intent leads while interest was still fresh. Manual follow-ups were time-consuming and often delayed, impacting conversion rates and demo bookings.
The Solution
To streamline inbound lead engagement and accelerate conversions, Cadensoft deployed an AI-powered, agentic sales automation solution using Synthflow integrated with Salesforce.
Upon a lead being pushed into Salesforce from Meta Ads, an automated Salesforce Flow is triggered, initiating a coordinated series of multi-channel outreach activities:
Agentic AI Call via Synthflow
A human-sounding AI assistant immediately calls the prospect, introduces Cadensoft’s offering, and qualifies interest.
Email Drip Campaign
An email sequence is triggered simultaneously to nurture engagement.
SMS Drip Campaign
Personalized text messages reinforce the outreach.
Calendly Scheduling Integration
The AI offers multiple live calendar slots to schedule a product demo.
Salesforce Integration
All attempts, outcomes, and lead data (including booked demos and contact info) are logged in Salesforce for visibility and follow-up.
Live AI Call Excerpt Highlights
Despite being an AI, the agent conducted a fluid, human-like conversation, successfully qualified the lead’s interest, navigated to available demo times, confirmed scheduling, and captured the prospect’s email address for follow-up.
“Hello. I’m Jessica, the AI attendant from Cadensoft. I see you’re interested in our wholesale lead generation solutions for your real estate investing business. Do you have a couple of minutes?”
“Perfect. Automation can save you tons of time and help you generate higher quality leads consistently… Would you like to see how it works with a quick demo?”
“I’ve got you down for Tuesday, July 22 at 1pm Eastern time. I’ll send over the details to confirm.”
— Synthflow AI Agent, “Jessica”
Results
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📈 70%+ of inbound leads now receive real-time engagement within 60 seconds
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📅 Over 35% increase in demo bookings vs. previous manual follow-up
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🤖 AI voice agent booking success rate exceeded 50% within the first month
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✅ 100% of lead actions are logged in Salesforce automatically for team visibility
Quote from Leadership
“This internal automation effort not only boosted our own conversion rates but became the best live demonstration of what we can deploy for clients. It’s proof that agentic AI can sound human, qualify leads, and fill calendars—all without human delay.”
— Erik Hornyak, Founder & CEO, Cadensoft
Next Steps
Cadensoft plans to:
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Enable dynamic response variation based on lead behavior using LLM agents.
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Introduce AI-based lead scoring tied to conversation sentiment and keywords.
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Expand campaign sequencing across industries beyond real estate wholesaling.